A new Value Proposition and Brand Identity for the UK's leading source of Fractional Marketing Directors
The Marketing Centre was started in 2011 to help mid-sized businesses access top-level marketing leaders without the financial burden of hiring C-Suite level expertise.
Since it began, The Marketing Centre has grown into the biggest source of Fractional CMO's in the UK. During this time, the competition in this space has grown exponentially.
We were appointed to help them develop a new Value Proposition to support a suite of new resources and products to help their Fractional CMO's acheive a distinct advantage over the competition. We then updated the Brand Identity and created a toolkit of assets and collateral to help them find, win and keep new clients.
We created:
Value Proposition development
Key sales messaging
Brand identity
Brand Guidelines
Web site design
Marketing support collateral
Film creation
Working with the brand stakeholder group we developed a series of different design approaches to establish our desired tone and personality
Alongside the brand indentity we carried out a naming exercise to create a new brand name. This had to fit with the business straegy as well as being memorable, unique and available as a web domain. Perega was the choosen name and once all the legal and IP checks had been done we syncronised this with a new idenity development.
We created a set of unique icons in static and animated versions to help support the key messages and add visual interest.
We worked alongside the Perega marketing team to reskin their website with the new identity and also created a toolkit for social media and email marketing
