A new Value Proposition and Brand Identity for the UK's leading source of Fractional Marketing Directors
The Marketing Centre was started in 2011 to help mid-sized businesses access top-level marketing leaders without the financial burden of hiring C-Suite level expertise.
Since it began, The Marketing Centre has grown into the biggest source of Fractional CMO's in the UK. During this time, the competition in this space has grown exponentially.
We were appointed to help them develop a new Value Proposition to support a suite of new resources and products to help their Fractional CMO's acheive a distinct advantage over the competition. We then updated the Brand Identity and created a toolkit of assets and collateral to help them find, win and keep new clients.
We created:
Value Proposition development
Key sales messaging
Brand identity
Brand Guidelines
Web site design
Marketing support collateral
Film creation
Copy needed
We created a set of unique icons in static and animated versions to help support the key messages and add visual interest.
We created a new search friendly and distinctive digital style for the website to make sure they stood apart from the competiiton
As well as digital assets, we made sure that any print or off-line assets were visually part of the same family of communications
Social media was a key lead-generation channel. We used extensive customer research and feedback to define our sales messages for each customer group, and then articulated them to create a toolkit of distinctive static and animated messages
Sales presentation templates were created to allow Regional Directors to create tailored slide shows whilst staying on-brand
A comprehensive brand toolkit and guidelines document was used to help the marketing team maintain cohesion across all the customer touch points.
