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Opinions, insights and resources
As a creative team we have literaly decades of shared learning and hands-on exprience. We love nothing more than expanding on relevant topics and news.
Vlogs on brand and marketing
Has B2B marketing evolved?
We were always told that business-to-business marketing needed a different apprach from business-to-consumer. But is this still true?
How will AI change the face of marketing?
These are our opinions on how we think AI will change the face of marketing over the next few years.
To Rebrand or not to Rebrand
Deciding whether to rebrand is right of not is more than just a gut feel. There are times when it can be a huge boost for business, and times when it isn't.
The B Word
Is the word Brand still relevant or realistic?
Why Marketing Doesn't Work
There are a few reasons why marketing fails, and they are all avoidable.
Has digital cancelled tarditional marketing?
The impact of digital marketing is undisputable. But has it consigned traditional marketing methods to history.
There is no i in team
Team and leadership lessons from outside of marketing.
Blogs and articles
Four steps to better brand awareness
Have you ever looked at your website, then opened your Instagram, then pulled up your last email newsletter, and felt like they belonged to three different companies? That's the sign you need a brand audit.
pete0059
Jul 290 min read
The Importance of Branding for Small Businesses
If you're running a small or medium business and you're thinking about updating your brand, stop for a second. There are two completely different decisions hiding behind that idea, and picking the wrong one can waste months of time and a serious chunk of your budget.
pete0059
Jul 163 min read
Why every company needs to work on its brand
Let's start with an uncomfortable truth: your company already has a brand, whether you've worked on it or not.
Pete Hammond
Jul 104 min read
Rebranding lessons from the UK Commando Force
On 9 June 2026, at a ceremony in the Quadrangle of Windsor Castle, King Charles III announced the end of an 80-year chapter in British military history. The formation known as 3 Commando Brigade — battle-hardened across the Falklands, the Middle East, and beyond — would henceforth be known as the United Kingdom Commando Force.
pete0059
Jun 234 min read
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