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Opinions, insights and resources
As a creative team we have literaly decades of shared learning and hands-on exprience. We love nothing more than expanding on relevant topics and news.
Vlogs on brand and marketing
Has B2B marketing evolved?
We were always told that business-to-business marketing needed a different apprach from business-to-consumer. But is this still true?
How will AI change the face of marketing?
These are our opinions on how we think AI will change the face of marketing over the next few years.
To Rebrand or not to Rebrand
Deciding whether to rebrand is right of not is more than just a gut feel. There are times when it can be a huge boost for business, and times when it isn't.
The B Word
Is the word Brand still relevant or realistic?
Why Marketing Doesn't Work
There are a few reasons why marketing fails, and they are all avoidable.
Has digital cancelled tarditional marketing?
The impact of digital marketing is undisputable. But has it consigned traditional marketing methods to history.
There is no i in team
Team and leadership lessons from outside of marketing.
Blogs and articles
Rebranding lessons from the UK Commando Force
On 9 June 2026, at a ceremony in the Quadrangle of Windsor Castle, King Charles III announced the end of an 80-year chapter in British military history. The formation known as 3 Commando Brigade — battle-hardened across the Falklands, the Middle East, and beyond — would henceforth be known as the United Kingdom Commando Force.
pete0059
Jun 234 min read
Kier Starmers' current problems stem from his failure to follow the basic rules of branding.
Kier Starmer has ignored one of the most straightforward rules of branding, and he's paying the price.
pete0059
Nov 14, 20252 min read
Does B2B marketing need a different approach?
Has B2B marketing evolved? We still hear B2B clients telling us they need to be professional, and rightly so. But so often this means visually flat and tonally dry. But does it need to be?
pete0059
Aug 5, 20251 min read
Can Your Brand Really Do the Heavy Lifting for Your Business Strategy?
Most companies recognise the importance of brand awareness. But awareness alone doesn’t pay the bills.
pete0059
Jul 7, 20253 min read
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