A strategic positioning and a bright new identity for one of the UK's leading accountancy practices.
Menzies, a national accountancy practice, contacted us after they had conducted a strategic review of the business. They identified the need to focus on their strategic consulting and advisory services to give them a platform for new growth.
As part of this new strategic direction, we helped create a new brand positioning and a new, fresh, dynamic identity that supported and enhanced the business and brand strategy. We worked closely with the Menzies team in a consultative and collaborative approach to develop a brand position and identity that was “owned” by the client long before it was officially launched.
We created:
Brand strategy and purpose
Brand identity and personality
Internal communications
Website and social media platforms
Marketing support collateral
Brand launch communications
Films and content
Working closely with the Menzies team we worked through our What Really Matters brand process to identify their points of difference and key messages and then developed a tangible brand positioning that could be owned developed into an engaging and inspiring call to arms for the whole company.
We created a whole new brand identity that supported the businesses new strategic direction and brand positioning and applied this to all customer touchpoints.