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Opinions, insights and resources
As a creative team we have literaly decades of shared learning and hands-on exprience. We love nothing more than expanding on relevant topics and news.
Vlogs on brand and marketing
The Rule of Seven
“We tried a Facebook ad once. Didn’t do anything.”
If you’ve said this, or heard this, you’re not wrong about what happened - but you’re wrong about what it means.
If you’ve said this, or heard this, you’re not wrong about what happened - but you’re wrong about what it means.
The 100-year-old advertising formula that still works today
Every day, the average person sees somewhere between four and ten thousand ads. Almost all of them get ignored, skipped, or scrolled straight past.
And yet — some ads still stop you. Still get read. Still get clicked.
That's not luck. It's usually a formula. And it's one that's well over a hundred years old.
And yet — some ads still stop you. Still get read. Still get clicked.
That's not luck. It's usually a formula. And it's one that's well over a hundred years old.
Has B2B marketing evolved?
We were always told that business-to-business marketing needed a different apprach from business-to-consumer. But is this still true?
How will AI change the face of marketing?
These are our opinions on how we think AI will change the face of marketing over the next few years.
To Rebrand or not to Rebrand
Deciding whether to rebrand is right of not is more than just a gut feel. There are times when it can be a huge boost for business, and times when it isn't.
The B Word
Is the word Brand still relevant or realistic?
Why Marketing Doesn't Work
There are a few reasons why marketing fails, and they are all avoidable.
Has digital cancelled tarditional marketing?
The impact of digital marketing is undisputable. But has it consigned traditional marketing methods to history.
There is no i in team
Team and leadership lessons from outside of marketing.
Blogs and articles
Crafting your key messages
Crafting effective messages that connect with and resonate with your audience is critical for building an effective brand.
pete0059
Feb 14, 20253 min read
SMALL BUSINESS MARKETING The four foundations of a strong marketing plan.
A simple and effective marketing plan to help small businesses and start-ups to market their way to growth.
pete0059
Jan 22, 20256 min read
Why Your Small Business Needs a Clear Marketing Plan and How to Create One
As a small business owner, you've probably heard it countless times: a solid marketing plan is essential to success. But what does that...
pete0059
Jan 6, 20254 min read
Brand Strategy for Business Advantage
Small businesses face the challenge of standing out among a sea of competitors, many of whom have larger budgets and established customers.
pete0059
Oct 9, 20242 min read
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