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Brand Heritage
Brand Heritage is a company’s back story. Who founded the business, why, when and how? It’s about the people, the concept, the raison...
pete0059
Jun 17, 20241 min read
What Really Matters
What Really Matters is our proprietary brand model, which provides a structure for branding and rebranding companies, from one-man bands...
pete0059
Jun 17, 20241 min read
"Why is Consistency in Branding So Important for Your Business?"
In a digital world where your brand could have a presence on multiple communications channels simultaneously, having a clear and easily...
pete0059
May 31, 20241 min read
Why most SME’s don’t have a marketing plan (write a plan, unless you feel lucky)
It’s often argued that smaller businesses don’t have time for 'formal' plans.
pete0059
May 26, 20241 min read
The Commando Approach to Brand Leadership
The 32-week course at the Commando Training Centre in Lympstone is the longest military training program in the world. The few who...
pete0059
May 25, 20241 min read
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