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Opinions, insights and resources
As a creative team we have literaly decades of shared learning and hands-on exprience. We love nothing more than expanding on relevant topics and news.
Vlogs on brand and marketing
The Rule of Seven
“We tried a Facebook ad once. Didn’t do anything.”
If you’ve said this, or heard this, you’re not wrong about what happened - but you’re wrong about what it means.
If you’ve said this, or heard this, you’re not wrong about what happened - but you’re wrong about what it means.
The 100-year-old advertising formula that still works today
Every day, the average person sees somewhere between four and ten thousand ads. Almost all of them get ignored, skipped, or scrolled straight past.
And yet — some ads still stop you. Still get read. Still get clicked.
That's not luck. It's usually a formula. And it's one that's well over a hundred years old.
And yet — some ads still stop you. Still get read. Still get clicked.
That's not luck. It's usually a formula. And it's one that's well over a hundred years old.
Has B2B marketing evolved?
We were always told that business-to-business marketing needed a different apprach from business-to-consumer. But is this still true?
How will AI change the face of marketing?
These are our opinions on how we think AI will change the face of marketing over the next few years.
To Rebrand or not to Rebrand
Deciding whether to rebrand is right of not is more than just a gut feel. There are times when it can be a huge boost for business, and times when it isn't.
The B Word
Is the word Brand still relevant or realistic?
Why Marketing Doesn't Work
There are a few reasons why marketing fails, and they are all avoidable.
Has digital cancelled tarditional marketing?
The impact of digital marketing is undisputable. But has it consigned traditional marketing methods to history.
There is no i in team
Team and leadership lessons from outside of marketing.
Blogs and articles
Does B2B marketing need a different approach?
Has B2B marketing evolved? We still hear B2B clients telling us they need to be professional, and rightly so. But so often this means visually flat and tonally dry. But does it need to be?
pete0059
Aug 5, 20251 min read
Can Your Brand Really Do the Heavy Lifting for Your Business Strategy?
Most companies recognise the importance of brand awareness. But awareness alone doesn’t pay the bills.
pete0059
Jul 7, 20253 min read
How will AI impact marketing?
We recently sat down to discuss how AI change marketing for businesses. Will it make things easier and better, or more confusing and complex? The video below is a short outtake from our discussion.
pete0059
Jun 30, 20251 min read
Consistency is the key
Consistency is not just a buzzword in marketing; it's a cornerstone of effective communication.
pete0059
Apr 28, 20252 min read
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