Everyone wanting to grow their business knows they must invest in marketing. In big organisations, marketing plans are meticulously prepared and results measured (actually, this happens less than you might think).
But it’s often argued that smaller businesses don’t have time for 'formal' plans.
Because they operate in the ‘real world,’ they must be 'flexible' and 'reactive'.
Under-resourced small business managers have far too much to do without writing a plan.
Besides, it’s all in their head, so why bother writing it down?
Simple.
Putting a plan on paper forces you to make decisions that are often brushed aside.
It's the vital bridge between concept and reality (ask any engineer - you can't build it if you can't draw it). And it holds you accountable for the results. Which allows you to learn, to improve and to develop the plan.
If you spend more than 1% of your turnover on marketing – write a plan.
Either that or just put it all on the horses - you might get lucky.
To learn more about effective marketing plans for SMEs, call us today.
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