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Opinions, insights and resources
As a creative team we have literaly decades of shared learning and hands-on exprience. We love nothing more than expanding on relevant topics and news.
Vlogs on brand and marketing
Has B2B marketing evolved?
We were always told that business-to-business marketing needed a different apprach from business-to-consumer. But is this still true?
How will AI change the face of marketing?
These are our opinions on how we think AI will change the face of marketing over the next few years.
To Rebrand or not to Rebrand
Deciding whether to rebrand is right of not is more than just a gut feel. There are times when it can be a huge boost for business, and times when it isn't.
The B Word
Is the word Brand still relevant or realistic?
Why Marketing Doesn't Work
There are a few reasons why marketing fails, and they are all avoidable.
Has digital cancelled tarditional marketing?
The impact of digital marketing is undisputable. But has it consigned traditional marketing methods to history.
There is no i in team
Team and leadership lessons from outside of marketing.
Blogs and articles
Why every company needs to work on its brand
Let's start with an uncomfortable truth: your company already has a brand, whether you've worked on it or not.
Pete Hammond
5 days ago4 min read
Why Marketing Doesn't Work
Some businesses are marketing skeptics. They've tried campaigns, spent on ads, and posted on social media and seen little to no return. And so, they conclude that marketing "just doesn't work", or even if it does, it’s not right for them.
pete0059
Apr 14, 20252 min read
Your reputation is not your brand.
Everyone has a reputation. But how many businesses choose to shape their future reputation by working on their brand today?
pete0059
Mar 3, 20251 min read
Stand up and stand out.
In the competitive landscape of the UK's small business sector, establishing a strong brand identity is not just beneficial—it's crucial
pete0059
Jul 9, 20242 min read
Why most SME’s don’t have a marketing plan (write a plan, unless you feel lucky)
It’s often argued that smaller businesses don’t have time for 'formal' plans.
pete0059
May 26, 20241 min read
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