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The small business and
start-up marketing plan
Part One - Foundations
The plan is aimed at anyone that does not have extensive marketing experience. Whilst it is simplistic, it is not simple. You can go into much more detail on most of the aspects in the plan, but this will give a strong framework for you regardless of the detail and depth of the information you have available.
The plan helps businesses create a practical and realistic marketing plan to help them grow their businesses.
The four parts of the plan include:
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Your customers
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Your competitors
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Your offer
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Your brand
The document is an editable PDF, which you can download and complete. The second part of this plan helps you take the foundations and turn them into an effective action plan for your business.
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