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Opinions, insights and resources
As a creative team we have literaly decades of shared learning and hands-on exprience. We love nothing more than expanding on relevant topics and news.
Vlogs on brand and marketing
Has B2B marketing evolved?
We were always told that business-to-business marketing needed a different apprach from business-to-consumer. But is this still true?
How will AI change the face of marketing?
These are our opinions on how we think AI will change the face of marketing over the next few years.
To Rebrand or not to Rebrand
Deciding whether to rebrand is right of not is more than just a gut feel. There are times when it can be a huge boost for business, and times when it isn't.
The B Word
Is the word Brand still relevant or realistic?
Why Marketing Doesn't Work
There are a few reasons why marketing fails, and they are all avoidable.
Has digital cancelled tarditional marketing?
The impact of digital marketing is undisputable. But has it consigned traditional marketing methods to history.
Blogs and articles
Why Marketing Doesn't Work
Some businesses are marketing skeptics. They've tried campaigns, spent on ads, and posted on social media and seen little to no return. And so, they conclude that marketing "just doesn't work", or even if it does, it’s not right for them.
pete0059
Apr 142 min read
Your reputation is not your brand.
Everyone has a reputation. But how many businesses choose to shape their future reputation by working on their brand today?
pete0059
Mar 31 min read
Brand Personality
Your brand personality is how you present yourself. Are you the strong silent type or do you shout loudly? It’s your tone of voice and...
pete0059
Jun 17, 20241 min read
Your competition
As the saying goes, ‘keep your enemy close.’ It’s a sure way to stay on top of the trends in your market sector. It’s also a great way to...
pete0059
Jun 17, 20241 min read
Your Customers
When we understand our customers, their motivations, pain points and the problems we’re trying to solve for them, we’re in a better place...
pete0059
Jun 17, 20241 min read
Brand Heritage
Brand Heritage is a company’s back story. Who founded the business, why, when and how? It’s about the people, the concept, the raison...
pete0059
Jun 17, 20241 min read
What Really Matters
What Really Matters is our proprietary brand model, which provides a structure for branding and rebranding companies, from one-man bands...
pete0059
Jun 17, 20241 min read
The Commando Approach to Brand Leadership
The 32-week course at the Commando Training Centre in Lympstone is the longest military training program in the world. The few who...
pete0059
May 25, 20241 min read
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