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Opinions, insights and resources
As a creative team we have literaly decades of shared learning and hands-on exprience. We love nothing more than expanding on relevant topics and news.
Vlogs on brand and marketing
The 100-year-old advertising formula that still works today
Every day, the average person sees somewhere between four and ten thousand ads. Almost all of them get ignored, skipped, or scrolled straight past.
And yet — some ads still stop you. Still get read. Still get clicked.
That's not luck. It's usually a formula. And it's one that's well over a hundred years old.
And yet — some ads still stop you. Still get read. Still get clicked.
That's not luck. It's usually a formula. And it's one that's well over a hundred years old.
Has B2B marketing evolved?
We were always told that business-to-business marketing needed a different apprach from business-to-consumer. But is this still true?
How will AI change the face of marketing?
These are our opinions on how we think AI will change the face of marketing over the next few years.
To Rebrand or not to Rebrand
Deciding whether to rebrand is right of not is more than just a gut feel. There are times when it can be a huge boost for business, and times when it isn't.
The B Word
Is the word Brand still relevant or realistic?
Why Marketing Doesn't Work
There are a few reasons why marketing fails, and they are all avoidable.
Has digital cancelled tarditional marketing?
The impact of digital marketing is undisputable. But has it consigned traditional marketing methods to history.
There is no i in team
Team and leadership lessons from outside of marketing.
Blogs and articles
Every company needs a brand book
Your competitor can copy your logo, your colours, even your product. What they can't copy is how your brand thinks, talks, and shows up everywhere. That's what a brand book protects — and most companies don't have one.
pete0059
Aug 180 min read
Why every company needs to work on its brand
Let's start with an uncomfortable truth: your company already has a brand, whether you've worked on it or not.
Pete Hammond
Jul 104 min read
Your reputation is not your brand.
Everyone has a reputation. But how many businesses choose to shape their future reputation by working on their brand today?
pete0059
Mar 3, 20251 min read
The Commando Approach to Brand Leadership
The 32-week course at the Commando Training Centre in Lympstone is the longest military training program in the world. The few who...
pete0059
May 25, 20241 min read
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